Just placed my first order....I think I likey, but not sure if it borders on being too lazy to go to the store :)  Doesn't look like they can beat WinnDixie or Publix sale/BOGO prices, but for regular prices I found a lot of deals.  Annnnnddd....they have automatic coupons!!  Click 
here or on the banner above and be my referral and we'll both get money back! :)
Update: So I did some price checking at Wal Mart on a few things we use often and was pleasantly surprised:
Huggies baby wash: WM=$3.48  A=$2.99
Aussie shampoo/conditioner:  WM=$3.33  A=$3.18 (plus $1 off coupon)
my razor blades: WM=$9.77  A=$9.21 (4-pk)
                    WM=$18.34  A=$15.51 (8-pk)
Tim's razor blades: WM=$18.74  A=$16.48 (8-pk)
                    WM=$19.97  A=$17.99 (turbo)
Dial soap (3pk): WM=$1.97  A=$2.12
My Fiber One bars and tarts are both more expensive at Alice, but the bars also have automatic coupons which make them about equal.
Alice is good.